City Hostel, located in downtown Seattle, tailors itself toward providing a truly unique experience for its guests. They describe themselves as “Seattle’s Only Art Hostel”, with murals from a variety of local artists covering the walls of each of their rooms. Their clientele are primarily young travelers who are looking to do something outside the norm, driven by a combination of frugality and the desire to experience something new.
This advertisement, made for Seattle’s free City Arts magazine, shows a journey along the path less traveled. It aims to invite the viewer into a new world and give a sense of youthful excitement about experiencing another side of Seattle.