Elements for Creativity

While most stock photo sites treat photos like any other commodity, Veer’s approach has always been to focus on the creative needs of their customers. Their hip voice and light-hearted campaigns appeal to the designers, bloggers, and artists who rely on stock photos to power their projects. So when Veer approached us to come up with a way to push their RF image collections, we knew it was the perfect opportunity to do something a bit… out of the ordinary.

<< The Creative Mystic >> is an ADDY award-winning game that matches players with their “Creative Persona” based on their answers to some of life’s greatest questions. The Chicken or the egg? Good or evil? Cake or pie? Each persona comes with a personalized image collection for the user to search through. By the end of the campaign, over 6,000 people had played the game, giving Veer 1,000 new customers and increasing RF sales by 15%.

<< Play the game >>

The Creative Mystic – Discover your creative persona.

Persona Cards from Veer's Creative Mystic

 



One of the driving concepts behind Veer’s branding is their Elements for Creativity campaign. The idea is to artistically combine images and fonts, demonstrating how the elements a customer purchases from Veer can come together to create something greater than the sum of its parts.