Published by the Museum of Natural History, Natural History Magazine carries the goal of bringing scientific ideas to the general public. The magazine is designed to be approachable by a broad audience, containing ideas that a scientist can appreciate while remaining readable and interesting to the average museum-goer.
The content of the magazine ranges from neuroscience to geology to astrophysics, so the design needed a look and feel to match its breadth of content. In order to attract more potential readers, each cover features a bright and intriguing image that immediately draws in the eye.
The layout of the magazine was designed around the idea that many people picking it up would first flip through it very quickly. In order to capture the audience’s attention, each issue gives plenty of space for the large, beautiful images contained on its pages.